We've read lots of terrific posts over the past week. Here's a roundup of our favorites to get you through the weekend. Enjoy! Outperform in B2B Sales by Understanding the Social Business Sales Funnel by @csrollyson via @B2Community Why sales need...
The number of online news consumers has grown consistently over the past half-decade, yet not every publication has gotten the same lift as The Atlantic, whose web audience has catapulted from approximately 500,000 to 13.4 million monthly visitors...
Top marketing news, articles and tips from the last week of April 2012. Marketing Measurement You’ve heard the saying, “You are what you eat.” Avinash Kaushik (@avinashkaushik) views this concept from a marketer’s perspective, and believes that yo...
For entrepreneurs and leaders, for business, content and social media strategists, it’s time to wake up, if you haven’t got it yet: Whether you like it or not, whether you want to be in denial or not, Google is systematically constructing your fut...
For marketers looking for best practices, Internet marketer Lee Odden's new book, "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing" offers invaluable advice (aka content). Just like it tak...
Josh S. Peters is the co-author of TwittFaced, and is the social media manager at The Search Agency. Follow him @JoshSPeters. Every company should run a quick social media audit each quarter to make sure content is properly optimized and every asp...
Businesses come and go. But your personal name, that’s another matter altogether. In the social business world, your name can be leveraged as your personal identifier across myriad social media sites as well as your monetized business brand. In cr...
Top marketing news, articles and tips from the first week of April 2012. SEO Basics Last month, search marketers encountered several changes affecting SEO strategy (Panda 3.4, elimination of paid link networks, etc). With these updates, Kerry Dean...
Community management is not a new concept by any means – it’s a function that essentially began in the “old days” of online communication, when people connected primarily through forums and chat rooms. But the rise of social business has given lif...
It’s 2012 and social media and social networking sites like Twitter and Facebook are constantly mentioned on mainstream media, news and entertainment websites, and broadcast programs. Print ads for everything from movies to toothpaste have those u...
VP of Social Business at Edelman Digital, Michael Brito, in his new book, Smart Business, Social Business: A Playbook for Social Media in Your Organization, talks about what it means to be a social business, not just a social brand, that it takes ...
