“I recently read that intranets (think also online workspaces, online communities etc…) are like cocktail parties. You arrive and case the room to see who else is there and where the action is. You decide pretty quickly whether you’ll be staying a...
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More » John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More » Gini Dietr...
I started writing and then scraped two blog posts this week while spending time at SAP’s big North American event in Orlando Florida ‘Sapphire‘, as my experiences became obsolete as the event progressed - false rumors, new information and knowledg...
Social enterprise software giant Buddy Media Co-Founder and Chief Executive Officer Michael Lazerow was at no loss for words this morning when it came to dissecting Facebook’s impact on advertising. Peppered with questions about the Facebook marke...
When Red Robin Gourmet Burgers introduced its new Tavern Double burger line last month, the company had to get everything right. So it turned to social media. The 460-restaurant chain used an internal social network that resembles Facebook to teac...
With Facebook just hours from raising $16 billion in its IPO, many people are curious just how the company will respond to on the public markets, especially after all the demand from big and small investors. Predictions just how well the company w...
Social Business By Design has been out for a couple weeks and we’re hearing great feedback on the book: If you’ve bought a copy, thank you! We’d appreciate if you would share your thoughts on Amazon. If you haven’t yet read the book and the early ...
By Bethann Cregg, Vice President for IBM Social Business Cloud What’s the one thing all organizations have in common? They must identify new ways to grow revenue and expand their business to stay competitive. Increasingly, organizations are using ...
There was a recent article in Forbes about my long time virtual friend, Gautam Ghosh. Titled, Social Media Thought Leader: India's Gautam Ghosh by Shel Isreal, it goes into many of the great things Gautum has done over the years in this space. Bef...
By this time next week, Facebook should have had its successful debut as a public company. With this highly anticipated event concluded, we’ll get a sense of the market’s true estimate of what the company is worth in terms of its long term prospec...
