Something immediately pops into your mind when you hear the term “social media. But your definition might differ from that of your boss, or your neighbor, or Seth Godin. The fact is that social media is far more nuanced than most people realize. T...
If you are an experienced social marketer you know the realities of social media. You know what it takes to achieve results. You know there is no quick fix or magic pill to results. You know that buying Facebook fans, Facebook likes, clicks, or Tw...
Last year, people stored enough data to fill 60,000 Libraries of Congress (The Economist, May 26, 2011). Additionally, organizations are now capturing more detailed information about their employees and customers than ever before. From Wall Street...
This is the second post in our three-part series on overcoming common challenges to blogging for your content marketing program. Read the first part here. Clearing the hurdle of finding time to blog—whether you’re soliciting guest bloggers, contra...
In my twenty-five years of experience advising firms on corporate strategy and leading transformation as a line executive, I have consistently seen that the gold is hidden by assumptions that were formed based on past market conditions and organiz...
Why am I so proud? Jive launched a major innovation initiative, not only centered on accelerating the pace of our technology leadership in the social business market, but also in the way that we expand the value we deliver to customers. For more i...
When we think about leaders, their behavior and how that behavior influences the world around them is oftentimes on the forefront. And it is for this reason that, when it comes to business, executive presence in both the internal and external soci...
Social business isn’t about tools and promises. It’s about giving people at every stage in the sales cycle the incentive to adopt tools that make their jobs easier and contribute to customer satisfaction. IBM started with that simple premise when ...
It’s easy to get caught up in the social buzz. We love real-time engagement and the simple fact we can get a tweet, reply or retweet within seconds when we’re having a gloomy day or simply need an ego boost. Klout, Peer Index & Kred influence scor...
Social Networks in our personal lives have become so embedded in our culture that signs like “Follow me on Twitter” or “Like my Facebook Page” are becoming the norm. I even saw one on the side of a local bus recently requesting to follow the bus c...
I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. My goal was to describe in plain English the way these networks provi...
Social media has wide ranging and deep implications for how all business must adapt the way they communicates internally as well as externally. Facebook and Twitter be damned. Those are the mere tip of the iceberg. The major consulting firms (Delo...
